LAAPCELL’s Strategy, Positioning, and Expansion Vision

LAAPCELL aims to play a key role in the evolving automotive ecosystem by providing cost-effective, high-performance battery solutions, enabling battery leasing and swapping ecosystems, supporting localized assembly and future manufacturing initiatives and bridging mobility and energy through integrated storage solutions, says Rajeev Tiwari, Vice President – Energy & Power, RX Infotech P Ltd. In an interview with EVolution Auto India.

Q: Tell us a bit about your company along with the milestones achieved.

Rajeev Tiwari: LAAPCELL, a brand by RX Infotech, is focused on delivering advanced energy storage solutions across electric mobility, solar applications, and battery-as-a-service ecosystems in India. Our core strength lies in integrating high-performance lithium-ion and lead-acid technologies with a strong supply chain and application-driven engineering.

Key milestones include:

• Establishing strategic sourcing partnerships for NMC, LFP and LMFP lithium cells from global manufacturers
• Building a diversified portfolio across EV battery packs, inverter batteries, Solar and energy storage systems (ESS)
• Developing custom battery solutions for two- and three-wheelers, aligned with India’s fast-growing EV segment
• Initiating our Battery-as-a-Service (BaaS) model, targeting fleet operators and last-mile mobility players
• Expanding our footprint in solar hybrid energy storage for residential and commercial applications

Q: Autotech Asia showcases cutting-edge mobility solutions. What key innovation are you presenting this year, and how does it address current industry challenges?

Rajeev Tiwari: This year, LAAPCELL is showcasing its modular lithium battery platform, designed for both mobility and stationary energy storage applications.

Our innovation focuses on:

• Scalable battery architecture adaptable across EVs, solar storage, and industrial use
• Smart BMS integration for real-time monitoring, safety, and performance optimization
• Swappable and serviceable battery design, reducing downtime and lifecycle costs

This directly addresses key industry challenges such as:

• High upfront EV costs
• Battery lifecycle management
• Standardization and serviceability gaps
• Reliability concerns in extreme Indian operating conditions

Q: How do you see the role of events like Autotech Asia in accelerating India’s transition to electric mobility?

Rajeev Tiwari: Events like Autotech Asia play a critical role as industry convergence platforms, bringing together manufacturers, policymakers, investors, and innovators under one roof.

They help:

• Showcase real-world deployable technologies rather than just concepts
• Enable strategic collaborations and partnerships
• Accelerate awareness around government policies, incentives, and localization efforts
• Bridge the gap between technology providers and end-use industries

In the context of India’s aggressive EV targets and policy push (PLI schemes, FAME incentives), such platforms act as catalysts for faster adoption and ecosystem alignment.

Q: How do you see the Indian automotive ecosystem evolving in the next five years, especially in terms of green mobility? What role will your company play?

Rajeev Tiwari: India’s automotive ecosystem is set to undergo a significant transformation driven by:

• Rapid electrification of two-wheelers, three-wheelers, and commercial fleets
• Growth of localized battery manufacturing and supply chains
• Increasing integration of renewable energy with mobility

In the next five years, we expect:

• Lithium-ion batteries to dominate new vehicle platforms
• Hybrid energy storage systems to gain traction in rural and semi-urban markets
• Strong growth in energy storage beyond mobility (BESS, solar, microgrids)

LAAPCELL aims to play a key role by:

• Providing cost-effective, high-performance battery solutions
• Enabling battery leasing and swapping ecosystems
• Supporting localized assembly and future manufacturing initiatives
• Bridging mobility and energy through integrated storage solutions

Q: Are there any strategic partnerships—either domestic or international—that have helped strengthen your position in the market?

Rajeev Tiwari: Yes, partnerships have been central to our growth strategy.

We have established:

• International sourcing alliances, particularly with advanced lithium cell manufacturers, ensuring access to high-quality LFP and LMFP technologies
• Domestic collaborations with EV OEMs, solar integrators, and energy solution providers
• Technology alignment with global players to bring next-generation battery chemistry and system integration into the Indian market

These partnerships allow us to maintain cost competitiveness, quality assurance, and faster go-to-market capabilities.

Q: What is your future roadmap?

Rajeev Tiwari: LAAPCELL’s roadmap is focused on scaling, localization, and innovation:

Short to Mid-Term:

• Expand product portfolio across EV, solar, and industrial ESS segments
• Launch standardized battery platforms for faster deployment
• Scale the Battery-as-a-Service (BaaS) model across key urban markets

Long-Term Vision:

• Move towards localized battery pack assembly and cell integration in India
• Develop advanced energy storage solutions for grid-scale and microgrid applications
• Invest in R&D for next-generation chemistries and smart energy systems
• Build a strong nationwide distribution and service network

Our ultimate goal is to position LAAPCELL as a reliable, technology-driven energy brand contributing to India’s transition toward sustainable and electrified mobility.