The new EV charging station of Terra Charge at Agartala’s Maharaja Bir Bikram (MBB) Airport features both 7.4 kW and 10 kW chargers to meet diverse EV needs. All EV users, including electric auto drivers, can access the chargers, which are located near the VIP parking area. This project supports Tripura’s EV policy and is part of the company’s vision to boost green mobility infrastructure in the Northeast and India in general, says Go Suzuki, Managing Director, Terra Charge India in an interview with EVolution Auto India.
Q: What was the vision behind Terra Charge, and how has that evolved in response to India’s growing EV infrastructure needs?
Go Suzuki: Terra Charge was established with the vision of transforming transportation across Asia through eco-friendly mobility solutions that reduce air pollution and promote sustainable growth. Initially, we focused on harnessing advanced Japanese technology to build a robust EV charging infrastructure in key markets like India. However, as India’s EV ecosystem expanded, our vision evolved to prioritize accessibility, reliability, and convenience. Today, our mission is to eliminate range anxiety, support national EV policies, and position Terra Charge as a driving force behind India’s e-mobility transformation. As a company, we aim to build both the infrastructure and the confidence needed for the future of clean transport.
Q: How do you envision Terra Charge differentiating itself from the growing competition in the EV charging solutions market in India?
Go Suzuki: Our focus on innovation, R&D, and quality distinguishes us from our competition. Terra Charge is a leading Charging Point Operator (CPO) and an Original Equipment Manufacturer (OEM). This dual role offers us complete control over product quality, service, and innovation. Our comprehensive range of advanced chargers, such as our new 7.4 kW charger, KIWAMI, and TAKA, are designed to cater to the diverse needs of residential, commercial, and fleet users, backed by Japanese precision and reliability.
Our current strategy includes long-term partnerships and product deployment at high-traffic locations like airports, highways, and urban hubs. We are also focused on offering a diverse range of chargers for two-wheelers, three-wheelers, and four-wheelers. Our charging hubs are built to support both public and commercial fleet needs. In addition, our end-to-end control, including hardware manufacturing and on-ground operations, gives us unmatched agility in design, customization, and speed of deployment. Hence, we can say that our advanced Japanese technology, diverse chargers, and strategic partnerships differentiate Terra Charge from the rest. That’s a competitive edge few can claim.
Q: How is Terra Charge leveraging IoT and software platforms to improve the charging experience for end users?
Go Suzuki: We integrate IoT and advanced software platforms into our charging infrastructure to ensure an advanced charging experience. For instance, our system allows users to locate and pay for charging sessions via the Terra Charge Mobile App. This ensures a contactless and secure process. Terra’s CSMS also provides real-time updates and remote monitoring, which helps streamline operations and improve convenience. I believe this digital-first approach is particularly valuable for fleet operators and electric auto drivers, who are always on the go and seek convenient charging solutions.
Q: Recently, Terra Charge and AAI launched an EV charging station at Agartala Airport. Tell us more about the available charging facilities.
Go Suzuki: Our new EV charging station at Agartala’s Maharaja Bir Bikram (MBB) Airport features both 7.4 kW and 10 kW chargers to meet diverse EV needs. All EV users, including electric auto drivers, can access our chargers, which are located near the VIP parking area. This project supports Tripura’s EV policy and is part of our vision to boost green mobility infrastructure in the Northeast and India in general. To make access simpler and contactless, we have enabled digital payments at the station. Visitors and riders can locate the chargers and initiate sessions using the Terra Charge Mobile App. We believe this new station is a key milestone in our Northeast India journey, and it reflects our commitment to adapting our solutions to fit local needs and policies. By offering app-based access and secure digital transactions, we are also making EV charging convenient and future-ready.
Q: Apart from Agartala, which other regions or cities in India are your immediate focus, and what are the factors guiding your expansion strategy?
Go Suzuki: To accelerate the transition to green mobility across India and strengthen our presence in the EV market, we are targeting several key cities at once. We have already established or are developing charging stations in cities like Bhopal, Ranchi, Srinagar, and Imphal, allowing us to expand beyond metro cities. Typically, factors such as high footfall locations, growing EV adoption, alignment with state EV policies, and collaboration opportunities with public entities like AAI guide our expansion strategy.
Q: Besides AAI, are there any strategic partnerships in the pipeline—to accelerate deployment?
Go Suzuki: Besides our long-term collaboration with the Airports Authority of India (AAI), we are exploring new partnerships to accelerate the deployment of EV charging infrastructure. Beyond AAI, we are in active discussions with infrastructure developers, logistics providers, and smart-city planners. Our goal is to co-create EV-ready ecosystems, from residential societies to commercial corridors, where charging becomes a seamless amenity. That’s how we plan on expanding our network reach and supporting government initiatives like Make in India and the PM E-drive scheme.
Q: What inspired your journey in the electric mobility space, and what excites you most about working in the Indian EV market?
Go Suzuki: Our inspiration to enter the electric mobility space stemmed from our commitment to sustainable transportation and the recognition of India’s vast potential for EV adoption. The country’s dynamic growth, supportive policies, and increasing public awareness make it an exciting market for us. At the same time, working in India offers us the opportunity to drive meaningful change, reduce carbon emissions, and be part of a transformative journey toward a cleaner, greener future. As leaders in the EV ecosystem, we believe nothing is more rewarding than that. The Indian EV space feels like so much more than just a business opportunity and is gradually becoming a national movement. What truly excites me is knowing that we are powering vehicles that help people earn a living, make our cities cleaner, and reimagine the very infrastructure around us. It’s rare to find an industry that can touch so many lives and drive such meaningful change.