NueGo, India’s largest intercity electric bus brand by GreenCell Mobility, has set a new industry benchmark by integrating Advanced Driver Assistance Systems (ADAS) across its entire electric bus fleet. Since its launch in 2022, NueGo has deployed ADAS in all its buses from day one and currently operates over 275 electric buses across India. This forward-thinking initiative places NueGo well ahead of the government’s proposed mandate for ADAS in heavy commercial vehicles, highlighting its proactive commitment to guest safety and global best practices in sustainable transportation.
Devndra Chawla, MD & CEO of GreenCell Mobility, commented, “At NueGo, guest safety is deeply embedded in our DNA. We were among the first in the industry to integrate Advanced Driver Assistance Systems (ADAS) across our entire fleet — setting a new benchmark for intercity travel. Our unwavering commitment is to deliver a journey that is comfortable, sustainable, and above all, exceptionally safe.”
Advanced Driver Assistance Systems (ADAS) are cutting-edge technologies that enhance vehicle and guest safety. By using sensors, cameras, and radar, ADAS continuously monitors road conditions and assists drivers with features such as collision warnings, lane departure alerts, and automatic emergency braking. In intercity buses, ADAS plays a critical role in preventing accidents, ensuring smoother rides, and delivering a safer travel experience for all passengers.
This strategic move reinforces NueGo’s commitment to passenger safety, innovation, and eco-friendly travel. With this deployment, NueGo becomes one of the first intercity electric bus services in India to integrate ADAS technologies, including Automated Emergency Braking (AEB), Electronic Stability Control (ESC), and Driver Drowsiness Detection — across its fleet.
NueGo Paving the Way for Safer Travel
Beyond the integration of Advanced Driver Assistance Systems (ADAS), NueGo has introduced a range of guest-centric initiatives to make intercity travel safer and more inclusive:
- Mandatory Driver Breath Analyzer Test: Compulsory alcohol testing of drivers before every journey to ensure safe driving practices.
- Reserved “PINK” Seats: Dedicated seating for women, ensuring female guests are seated exclusively next to other women for added comfort.
- Real-Time GPS Tracking: Live tracking of buses for better transparency and guest assurance.
- AI-Powered Driver Monitoring System: Real-time assessment of driver behavior to enhance operational safety.
- Rigorous Safety and Service Training: All NueGo staff undergo intensive training to deliver the highest standards of guest care.
- 24/7 Dedicated Women’s Helpline: A toll-free helpline (1800 267 3366) available round-the-clock for women passengers.
- High-Definition CCTV Surveillance: Continuous monitoring onboard all buses to ensure passenger safety.
- Clean and Hygienic Mid-Point Stops: Regularly maintained stops along routes to provide guests with a comfortable break during travel.
- 24×7 Command Control Centre: A centralized system that monitors every journey in real time, ensuring proactive safety measures and immediate response capabilities.