Lectrix EV, the electric mobility arm of SAR Group, announced its collaboration with Electric One Energy Pvt. Ltd. This partnership is set to broaden Lectrix EV’s market presence while providing Electric One Energy with a reliable partner and a product that meets their high standards.
Electric One Energy, with its extensive pan-India dealer network and impressive market penetration, offers a significant opportunity for Lectrix EV. The collaboration will make Lectrix EV more accessible to Indian and global consumers who are looking forward to buying affordable, accessible, and high-quality electric vehicles. The partnership will also aim to export to SAARC and other countries as next steps as Electric One already has a presence in Nepal and Sri Lanka.
Electric One Energy has long sought a dependable partner to complement its vision of offering top-tier electric vehicles. Lectrix EV offers just that. Lectrix is known for their high-performing EV two-wheelers, various flexible business models, including Battery-as-a-Service (BAAS), and charging infrastructure. This makes them a perfect match for Electric One Energy. The robust ecosystem provided by Lectrix EV and its alignment with Electric One’s standards were key factors in forging this partnership, demonstrating Lectrix’s capability to meet the high expectations and diverse needs of the EV market in India.
Pritesh Talwar, President, EV Business, Lectrix EV, said, “The multi-branded business concept is a great step for accelerated EV adoption. This collaboration with Electric One will also help us penetrate the market more and ensure quality products and service for Electric One’s customers. We are looking forward to making a big impact with this partnership.”
Amit Das, Founder and CEO of Electric One Energy Pvt. Ltd. added, “This partnership is going to be beneficial for both entities. We have been looking to collaborate with a brand that is reliable and offers solutions that work well for the growing EV market in India. Lectrix EV understands the pain points and offers solutions for them. Their ecosystem will benefit our customers.”