As India braces for another record-breaking summer in 2026, Kazam, an EV charging and energy management company is charging into April Fool’s with a cheeky prank: Vrooom, the “fortified energy drink” that gets you from 0 to 100 – no plug required.
Why an energy drink from an EV charging pioneer? India’s summers are brutal: overheated roads, drained commuters, and EVs stressed by heat-degraded batteries, reduced range, and grid failures. Kazam, the brand that keeps India moving through tough seasons; launches this fictitious product to highlight a key truth: Kazam powers through the heat, so you don’t have to stop.
The digital campaign launched on Instagram and Facebook from 30th March 2026 onwards, blends humor with real EV insights. Watch commuters “chug” Vrooom for range anxiety relief and see how Kazam’s tech tackles summer woes.
“We wanted a laugh-out-loud April Fool’s stunt, so what could be funnier than an EV tech company launching an energy drink? Especially with India’s brutal summers kicking in. Vrooom lets us say it out loud: Kazam keeps India charged, no matter how relentless the heat,” said Vani Vivek, Head of Marketing at Kazam. “Absurd on the surface, but it spotlights our battle-tested solutions built for Indian conditions.”