Greaves Cotton Limited recently introduced ‘GREAVES.NEXT’, a future-focused business strategy that sets the direction for the company’s next phase of growth, innovation, and global relevance. The strategy positions Greaves Cotton as a trusted, future-ready engineering company, creating long-term value through three focus areas namely, Energy, Mobility, and Industrial Solutions.
‘GREAVES.NEXT’– The new business strategy
Over the years, Greaves Cotton has evolved from a single-product company into a diversified multi-business, fuel-agnostic engineering company. Under ‘GREAVES.NEXT’, the growth roadmap has three dimensions. These include:
Accelerating the core by sustaining the growth momentum in existing businesses
Building new muscle onto existing businesses with new products, capabilities & geographies
Expanding into new horizons by leveraging our core strengths
The three focus areas for this new strategic framework that are in sync with the core strengths of Greaves include Energy Solutions, Mobility Solutions, and Industrial Solutions. These are aligned to capture growth opportunities in the evolving energy, mobility, and new engineering application landscape in India and globally. The Company is targeting sustained revenue growth over the next five years, driven by innovation, sustainability, and operational excellence.
Energy Solutions: For Energy Solutions, Greaves Cotton aims to strengthen its presence in power generation and genset aftermarket. This business aims to evolve from a product company to a complete solutions provider, build a robust distribution network and enhance customer lifetime value.
Mobility Solutions: For Mobility Solutions, the offering will span right from fuel-agnostic powertrain solutions to auto aftermarket, and components that cater to the thriving automotive category. This business will focus on deepening OEM collaborations by leveraging Greaves Cotton’s manufacturing strengths, expanding product platforms into new adjacencies for Excel and shaping the alternative fuel powertrain ecosystem.
Industrial Solutions: For Industrial Solutions, the focus will be on developing new & compact platforms to address emerging applications. Additionally, it will build stronger OEM partnerships and dealer networks, expand customer reach and sustain leadership in critical segments such as firefighting.
Efforts within all three focus areas with help in scaling the company’s presence in strategic & high potential global markets.
Speaking on the launch, Parag Satpute, Managing Director and Group CEO, Greaves Cotton Limited, said, “Greaves Cotton has been at the forefront of powering progress for the nation for over 165 years. With ‘GREAVES.NEXT’, our new business strategy, we are setting the course for the next phase of growth by being a future-ready engineering company with reliable products, sustainable technologies, and customer-centric solutions. Our goal is to create long-term value for all stakeholders while contributing meaningfully to India’s industrial growth and energy transition, thereby contributing to India’s growth story.”
The new strategy brings sharper focus and greater accountability across all business segments of Greaves Cotton. Strengthened by leadership depth, digital enablement, operational agility, and enhanced R&D investment, Greaves Coton is well-positioned to accelerate its next phase of growth. By leveraging its proven engineering and technology capabilities, the Company aims to drive innovation in low-emission, energy-efficient, and sustainable products, creating lasting value for customers in India and global markets alike.