Ecofy recently announced a strategic partnership with Mahindra Last Mile Mobility Limited (MLMML), a subsidiary of Mahindra & Mahindra Ltd. (M&M). The partnership is expected to boost the adoption of electric three-wheelers in India. The collaboration aims to provide impetus to the growing EV 3W demand by combining Mahindra’s expertise in electric vehicle manufacturing with Ecofy’s innovative financing solutions.
Speaking on the occasion, Rajashree Nambiar, Co-Founder, MD & CEO of Ecofy, said, “This partnership with Mahindra LMML perfectly aligns with our mission to promote sustainable transportation solutions. Together, we will accelerate the adoption of electric three-wheelers, contributing directly to India’s target of achieving 30% percent EV penetration by 2030. The collaboration brings substantial benefits to both companies. Through this partnership, Ecofy now caters to 85% of industry demand and is already offering financing, leasing and subscription models.”
Suman Mishra, MD & CEO of MLMML, said, “Our partnership marks a significant stride in accelerating the adoption of electric three-wheelers in India. This tie-up will help bring tailored finance solutions to our customers and bring them closer to their micro-entrepreneurial journey. Together with Ecofy, we are committed to making green mobility accessible and affordable for all.”
The global market for electric three-wheelers, valued at approximately USD 677 Million in 2020, is expected to grow at a CAGR of around 10 percent from 2021 to 2027. With robust government incentives and subsidies promoting electric mobility, this partnership signifies a crucial advancement towards a greener, more sustainable future for India’s transportation industry.