KidZania has joined hands with BYD to introduce an immersive electric vehicle learning experience for children at KidZania Delhi NCR. This limited-period activation brings the future of mobility closer to young minds through hands-on role-play experiences focused on electric vehicles, clean energy and sustainable transportation.
As part of the collaboration, KidZania Delhi NCR has launched two new role-plays — BYD Sales Representative and BYD Pre-Sales Representative — enabling young visitors to explore real-world automotive roles in an engaging and age-appropriate manner. Through these role-plays, children gain a foundational understanding of EV features, customer interaction, innovation and the importance of new energy solutions, while developing essential life skills.
Running for one month at KidZania Delhi NCR, the activation aims to build early awareness around electric mobility, helping children understand how EVs contribute to a cleaner future and why sustainability is central to the next phase of global mobility.
Rajeev Chauhan, Head of Electric Passenger Vehicles (EPV) Business at BYD India, said, “For BYD India, building awareness goes beyond showcasing products. It is about engaging families in environments where learning feels intuitive and memorable. KidZania offers a unique platform to connect with both children and parents, encouraging conversations around electric mobility and sustainability in a way that is accessible, engaging and rooted in real-life experiences.”
Shivani Chaudhary, General Manager – Branding & PR, BYD India, added,“As the world’s leading New Energy Vehicle brand, BYD is committed to driving awareness around clean energy and sustainable mobility. Through this collaboration with KidZania, we are engaging with the next generation, early introducing them to electric vehicles, innovation and the role they can play in building a greener future. Educating young minds today is key to creating energy-conscious consumers and responsible citizens of tomorrow.”
Tarandeep Singh Sekhon, Chief Business Officer, KidZania India, said, “At KidZania, we believe early exposure to emerging industries helps shape informed, future-ready citizens. Our partnership with BYD allows children to understand electric mobility in a fun, meaningful way—while building communication, responsibility and problem-solving skills through real-world role-play.”
The initiative reflects KidZania’s Purpose Partner philosophy—collaborations that go beyond entertainment to deliver meaningful learning experiences. For BYD, the partnership reinforces its mission of promoting clean energy, innovation and responsible mobility, while connecting with future consumers in a contextual and impactful environment.
At KidZania Delhi NCR, the BYD ATTO 3 turned into a canvas of imagination. As part of a fun and engaging activity over the weekend, children were invited to pen down their dreams and aspirations on the car, transforming it into a symbol of hope, creativity, and future possibilities. From aspiring astronauts to future engineers, the activity celebrated young minds and their boundless ambitions, reinforcing BYD and KidZania’s shared vision of inspiring the next generation through meaningful, hands-on experiences.
By bringing together play, education and purpose, the BYD experience at KidZania underscores a shared vision of inspiring children to understand electric vehicles today and contribute to a more sustainable tomorrow.