The inspiration to launch LAAPCELL came from a deep conviction that the future is electric, and energy sustainability is no longer a choice—it’s a necessity. India’s rapidly evolving energy landscape, driven by e-mobility, solar adoption, and government policies like FAME II, created a natural alignment for RX Infotech to diversify into clean energy, says Rajeev Tiwari, Vice President – Energy & Power, RX Infotech P Ltd. In an interview with EVolution Auto India
Q: Please walk us through the business journey of RX Infotech Pvt. Ltd. along with its vision and mission.
Rajeev Tiwari: RX Infotech Pvt. Ltd. began its journey in 1998 as a distribution and technology solutions company with a strong foothold in IT hardware, mobility products, and after-sales service and sales of best in class accessories, add-ons and spares to enhance working on laptop/desktop/servers. Over the years, RX Infotech built a robust distribution network and became a trusted partner for several leading global brands across India.
With decades of market insight and operational excellence, the company has now evolved into a diversified group exploring high-impact sectors like green energy and sustainable technologies.
Vision:
To empower a sustainable future through innovative technology, energy solutions, and inclusive partnerships.
Mission:
To deliver reliable, affordable, and eco-friendly products and services while fostering innovation, driving circular economy principles, and contributing meaningfully to India’s clean & green energy goals.
Q: Could you shed some light on the recent developments and crucial achievements at RX Infotech?
Rajeev Tiwari: Some key developments and achievements include:
- Launch of LAAPCELL, a green energy brand focused on electric vehicle batteries, inverter, Energy Storage System and solar storage solutions, and Battery-as-a-Service (BaaS).
- Strategic partnerships with global battery cell manufacturers like Greenway Technologies (China) for lithium cell manufacturing and trading.
- Expansion into lithium and lead-acid battery assembly, targeting India’s growing EV, ESS and solar energy markets.
- Deployment of a PAN-India after-sales network for electric two- and three-wheeler battery, Inverter Battery & ESS support and servicing.
- Establishment of an in-house R&D team and lab for battery pack design, performance testing, and quality assurance.
- Initiated Battery Recycling Pilot Projects as part of its Extended Producer Responsibility (EPR) goals.
Q: RX Infotech Pvt. Ltd. has entered the green energy foray with Brand LAAPCELL. What inspired you to enter this space and how does it fit into RX Infotech’s broader mission?
Rajeev Tiwari: The inspiration to launch LAAPCELL came from a deep conviction that the future is electric, and energy sustainability is no longer a choice—it’s a necessity. India’s rapidly evolving energy landscape, driven by e-mobility, solar adoption, and government policies like FAME II, created a natural alignment for RX Infotech to diversify into clean energy.
LAAPCELL represents our commitment to:
- Reducing carbon emissions through clean mobility.
- Supporting solar-powered rural and urban India.
- Creating accessible, affordable, and efficient energy storage solutions.
It fits into RX Infotech’s broader mission of contributing to sustainable progress, leveraging our existing strengths in distribution, tech integration, and customer service.
Q: What is the current market positioning of LAAPCELL in India’s competitive battery industry? What is your future roadmap?
Rajeev Tiwari: Currently, LAAPCELL is positioned as a reliable and high-performance battery brand catering to:
- Electric 2W/3W and e-rickshaw segment
- Solar and inverter backup systems (residential, commercial, rural)
- Energy Storage Solutions (residential, commercial, rural)
- Customized B2B energy solutions
With a focus on quality, localized support, and affordability, we aim to become the most trusted partner for OEMs, fleet operators, and rural electrification programs.
Future Roadmap:
- Set up a lithium battery pack assembly plant with advanced BMS integration.
- Expand into hybrid solar storage systems using LFP & LMFP chemistries.
- Launch Battery-as-a-Service (BaaS) for last-mile delivery vehicles.
- Enter the Energy Storage System (ESS) market for C&I applications.
- Invest in battery R&D and recycling infrastructure for circular economy goals.
Q: The current Indian government has set a target of achieving 30 percent electric vehicle penetration by 2030. What are your views on the overall EV market in India? What additional measures could be taken by the government to boost the EV industry?
Rajeev Tiwari: The EV market in India is on an accelerated trajectory. With rising fuel prices, urban pollution, and supportive policies like PLI, FAME-II, and state-level EV incentives, we are witnessing exponential interest in the EV ecosystem.
However, key challenges remain:
- Charging infrastructure gaps
- Battery affordability and import dependence
- Range anxiety and rural penetration
Suggested Government Measures:
- Continued incentives for domestic cell and battery manufacturing.
- Faster GST harmonization (reduce 18% GST on components to 5%).
- Push for battery standardization and swappable technologies.
- Strengthen EV financing options for rural and fleet buyers.
- Promote green logistics hubs powered by EVs and solar storage.
Q: How do you envision the future of EV and battery technology, and what role would you like to play in that evolution?
Rajeev Tiwari: The future of EV and battery technology lies in safer chemistries, smart BMS, lightweight designs, and circular value chains. Technologies like LMFP, sodium-ion, and solid-state batteries will drive the next wave of transformation.
RX Infotech, through LAAPCELL, aims to:
- Be a pioneer in lithium cell and battery pack innovation in India.
- Enable smart, connected battery ecosystems using IoT and AI.
- Promote second-life battery solutions for solar and telecom use.
- Be a part of India’s Atmanirbhar Bharat mission in energy independence.
Q: What are the current challenges facing the storage industry, and what strategies could be implemented to overcome them?
Rajeev Tiwari: Some of the current challenges are:
- High dependency on imported lithium cells.
- Lack of recycling infrastructure.
- Cost volatility of raw materials.
- Fragmented regulatory standards for ESS & EV batteries.
- Safety and thermal management concerns.
Strategies to Overcome:
- Invest in local cell manufacturing (LFP/LMFP) with R&D support.
- Set up battery recycling and repurposing ecosystems.
- Partner with academia for talent and research.
- Create unified safety and testing protocols.
- Encourage energy storage in rural electrification policies.
- Strengthen industry-academia partnerships for innovation and skill-building.